According to Ooyala’s Global Online Video Index Report, mobile videos with lots of content are being watched more by mobile users than short-form content ones.
What is considered being “long-form”? Mobile videos (such as YouTube videos) that are 10-20 minutes long which contain a lot of valuable and interesting information. These are the ones that are being viewed the most on all kinds of mobile devices (smartphones, tablets,…)
Jonathan Wilner, Ooyala’s Vice President, explained that the underlying reason why these long-form content mobile videos are becoming so popular, is that it is now seen as the equivalent to the TV is so many ways. It is the “adjunct of TV” and the availability of premium and long content videos on mobile devices that makes these mobile videos sometimes more pleasant and easier than the TV.