While mobile devices accounted for 55% of America’s Internet usage in January 2014, it’s obvious that even B2B marketers can’t ignore the importance of mobile marketing anymore. Still not convinced? 74% of Americans say that they are more likely to return to a website if it’s mobile friendly.
But what exactly is the best way for B2B marketers to set up such a mobile strategy? Here’s a handy 3-step guide.
1. Grow your business by outlining business ambition
The main thing to do to grow your business and stimulate revenue, is by clearly defining your business ambition. Line out where you are now and what strategies and tactics you will use to grow your core business. Are you going to explore new markets and expand internationally? Or maybe you’re thinking of expanding the product lines? What are the critical factors that will stimulate growth?
Defining your business ambition and how you will use it to grow your business, is one of the most crucial factors to wisely enter the B2B mobile market. The strategies and tactics that you will choose to grow your business, you can make mobile to achieve those goals.
2. Think about your customers
What are your customers looking for? Be sure to know the answer on this question. Listen to your customers and give them what they want, at anytime. The best way to be able to give your customers what they want 24/24, is via the mobile way.
Researching what your customers are looking for, how they want to connect to your business mobile-wise and what your services can do to make their lives easier, will establish your liability and trust.
After you’ve carefully thought through how your business ambition will help your business grow and how it can be approached on mobile devices, you can start thinking about the strategy and tactics to implement this.
Start by thinking about the strategy first or “how will I approach my mobile objectives?”. Carefully describe what investments your business will have to make to meet your mobile strategy goals (capital, natural and human resources).
Once you’ve defined that, you can implement your tactics or specific moves you are going to make to implement your mobile strategies. Specify the tasks that are needed to fulfill the goals and prioritize them.
Don’t let the opportunity of mobile B2B marketing slip away, use its full potential and make your business grow!